Privacy Policy –
ek77 game Pakistan Betting Platform

1. Overview

ek77 game operates as an online sports betting and gaming platform serving players in Pakistan. As part of running the platform, we necessarily collect and process certain personal information. This is required to create accounts, verify identities, process PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, and bank transfers, prevent fraud, and ensure the platform is used only by eligible adults.

We do not sell personal data to third parties for advertising purposes. Data we collect is used specifically to operate, secure, and improve the ek77 game platform and to comply with obligations relating to responsible gaming and financial crime prevention.

2. What We Collect

We collect personal information in the following categories depending on how you interact with ek77 game:

2.1 Information You Provide Directly

• Registration details: Full name, date of birth, email address, mobile number, and residential address in Pakistan
• Identity verification (KYC): CNIC (Computerised National Identity Card) number and scanned copy, passport, or other government-issued ID; proof of address documents
• Payment information: Mobile wallet numbers (JazzCash, Easypaisa), bank account details, Raast ID — used solely for processing deposits and withdrawals in PKR
• Communications: Messages you send to our support team, including email and live chat transcripts
• Responsible gaming preferences: Deposit limits, self-exclusion requests, and cooling-off period settings you configure in your account

2.2 Information Collected Automatically

• Device information: Device type, operating system version, browser type, and unique device identifiers
• Log data: IP address, login timestamps, pages viewed, bet placement activity, session duration, and clickstream data
• Location data: Approximate geographic location derived from your IP address — used to validate that you are accessing from an eligible location
• Cookies and tracking technologies: Session cookies, persistent cookies, and similar technologies — explained in full in Section 7

2.3 Information from Third Parties

• Identity verification results from KYC service providers used to confirm CNIC authenticity
• Fraud detection signals from payment processors including JazzCash and Easypaisa
• Age verification data where required to confirm eligibility to bet

3. How We Use Your Data

We use the personal information we collect for the following purposes:

• Account management: Creating, verifying, and maintaining your ek77 game account; enabling login and account recovery
• Transaction processing: Processing PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfers, and cards; sending payment confirmations
• Identity verification: Confirming your age is 18 or above and that your identity matches the details provided during registration
• Fraud prevention and security: Detecting and preventing suspicious activity, account takeover attempts, money laundering, bonus abuse, and duplicate account creation
• Responsible gaming compliance: Monitoring betting patterns, applying deposit limits and self-exclusion settings, and sending responsible gaming reminders where appropriate
• Customer support: Responding to your queries, resolving disputes, and managing complaints
• Platform improvement: Analysing usage patterns and technical performance to improve the platform experience for all Pakistan players
• Communications: Sending account notifications, transaction receipts, security alerts, and — where you have opted in — promotional offers and bonus updates

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract performance: Processing your registration, deposits, bets, and withdrawals is necessary to fulfil the contract established when you accept our Terms and Conditions
• Legal obligation: Identity verification, age checks, and transaction monitoring are required to comply with applicable financial crime prevention and responsible gaming obligations
• Legitimate interests: Fraud detection, platform security, and service improvement are carried out in our and our players' legitimate interests, provided those interests are not overridden by your rights
• Consent: Marketing communications are sent only where you have given explicit consent during registration or via your account preferences. You may withdraw consent at any time.

5. Sharing Your Data

ek77 game does not sell your personal data. We share information only in the following limited circumstances and only to the extent necessary for each purpose:

5.1 Service Providers

We share data with trusted third-party service providers who help us operate the platform. These include payment processors (JazzCash, Easypaisa, Raast, banking partners), KYC and identity verification providers, fraud detection services, cloud infrastructure providers, and customer support software providers. All service providers are contractually bound to use your data only as directed by ek77 game and to maintain appropriate security standards.

5.2 Legal Compliance

We may disclose personal data where required by applicable law, court order, or regulatory authority — for example, in the context of an investigation into financial crime or fraud. We will only disclose the minimum data required to satisfy any such legal obligation.

5.3 Business Transfers

In the event of a merger, acquisition, or transfer of all or part of the ek77 game business, your personal data may be transferred as part of that transaction. You will be notified via an on-platform notice or email if your data is transferred to an entity operating under a materially different privacy policy.

6. Payments & KYC Data

Given that all transactions on ek77 game are processed in PKR, we necessarily handle financial information to facilitate your deposits and withdrawals. This includes your mobile wallet numbers, bank account details, and transaction references. All financial data is transmitted over encrypted connections and stored in secured environments.

Payment card details (where applicable) are processed directly by PCI-DSS compliant payment processors — ek77 game does not store full card numbers on its own servers.

6.1 KYC Documents

When you submit a CNIC, passport, or other verification document, that document is processed by our KYC provider for identity confirmation. The document is stored securely and accessed only by authorised personnel for verification and fraud prevention purposes. KYC documents are not shared with third parties beyond the KYC service provider engaged for this purpose.

6.2 Transaction Records

Deposit and withdrawal records — including amounts in PKR, payment method, timestamps, and transaction reference numbers — are retained for the minimum period required to satisfy financial record-keeping obligations. These records may be reviewed internally in the context of a dispute or account investigation.

7. Cookies & Tracking Technologies

ek77 game uses cookies and similar browser-based tracking technologies to make the platform function correctly, keep you logged in during a session, and understand how players interact with the site. Here is a breakdown of the types we use:

You can manage cookie preferences through your browser settings. Disabling essential cookies will prevent the platform from functioning correctly and you will not be able to log in or place bets. Disabling analytics or marketing cookies will not affect your ability to use the core betting and gaming features.

8. Data Retention

We retain personal data only as long as is necessary for the purpose it was collected, or as required by law. The following general retention periods apply:

• Active account data: Retained for the lifetime of your account plus a minimum of 5 years after closure, to comply with financial record-keeping requirements
• KYC and identity documents: Retained for a minimum of 5 years following account closure or the date the document was submitted, whichever is later
• Transaction records: Deposit, withdrawal, and bet history retained for a minimum of 5 years from the date of each transaction
• Support communications: Retained for 3 years from the date of the last correspondence
• Marketing data: Retained until you withdraw consent or for 2 years of inactivity, whichever comes sooner
• Technical logs: IP logs and session data retained for up to 12 months

When data is no longer required and the retention period has expired, it is securely deleted or anonymised so it can no longer be associated with you personally.

9. Security Measures

Protecting your PKR account and personal data is a top priority for ek77 game. We implement multiple layers of technical and organisational security measures including:

• TLS encryption: All data transmitted between your device and ek77 game servers is encrypted using TLS 1.2 or higher
• Encrypted storage: Sensitive data — including financial details and identity documents — is stored using industry-standard encryption at rest
• Access controls: Internal access to personal data is restricted on a need-to-know basis; all staff with data access undergo security training
• Two-factor authentication (2FA): Available on your account for an additional layer of login security — we strongly recommend enabling it
• Fraud monitoring: Automated systems monitor account activity around the clock for unusual patterns, including suspicious login attempts and irregular betting behaviour
• Regular security audits: Our infrastructure and application code are reviewed periodically by security professionals

10. Your Rights

As a player on ek77 game, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with your registered email address and a description of your request.

• Right to access: You may request a copy of the personal data we hold about you. We will respond within a reasonable timeframe and at no charge for standard requests.
• Right to correction: If any of your personal data is inaccurate or out of date, you can ask us to correct it. Some details — such as your name and date of birth — may require document verification before correction.
• Right to erasure: You may request deletion of your personal data where it is no longer needed for the purpose it was collected, subject to our legal retention obligations. Note that data required for KYC compliance and financial records cannot be deleted before the mandatory retention period expires.
• Right to object to marketing: You can withdraw consent for promotional communications at any time. Withdrawing marketing consent does not affect transactional or account security messages.
• Right to data portability: You may request a structured, machine-readable copy of personal data you have provided to us.
• Right to restrict processing: In certain circumstances you may ask us to pause processing your data while a query or complaint is being resolved.

We aim to respond to all data rights requests within 30 days. Complex requests may take longer, in which case we will keep you informed of progress.

11. Children & Minors

ek77 game is strictly for adults aged 18 and above. We do not knowingly collect personal information from anyone under the age of 18. If during identity verification or account review we establish that an account holder is under 18, the account will be immediately suspended, all deposits returned (where lawfully possible), and all data associated with the underage account deleted in accordance with our data retention policy.

If you are a parent or guardian and you believe a minor has accessed ek77 game using your device or details, please contact us at [email protected] immediately. We also encourage you to use parental control software on shared devices to prevent minors from accessing online betting platforms.

12. Changes to This Privacy Policy

ek77 game may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or platform features. Significant changes will be communicated via an on-platform notification or, where you have provided an email address, by direct email. The "Last Updated" date at the top of this page indicates when the current version took effect.

Continuing to use ek77 game after a policy update constitutes your acceptance of the revised terms. If you do not agree with material changes, you should close your account before the updated policy takes effect.

13. Contact & Data Enquiries

For any questions about this Privacy Policy, to exercise your data rights, or to raise a privacy concern, please contact the ek77 game team through the following channel:

Email: [email protected]

Please include your registered email address and the nature of your request in the subject line. Our team is available 24/7 and aims to respond to all privacy-related enquiries within 5 business days, and formal data rights requests within 30 days.